How "Manish Jhumkhi" Became A Benchmark in Jewellery Mandis
In the competitive jewellery wholesale markets of Rajkot, Mumbai, Ahmedabad, and Jaipur, buyers often refer to premium brass earrings simply as "Manish Jhumkhi". This reputation was forged through years of continuous refinement in earring ergonomics, drop symmetry, and alloy purity.
Traditional jhumkhas often suffered from excessive weight, porosity in casting, or weak hang-links that broke in transit. Manish Vasoya engineered a specialised centrifugal casting workflow using high-grade virgin brass eco-alloys that drastically reduced dead weight while dramatically increasing structural wall strength. The result was a lighter, more durable, and exquisitely detailed jhumkhi that retailers could sell at premium margins with zero returns.
"When a wholesaler or showroom owner sources jewellery from our foundry, their business reputation is on the line. We engineer every master die to ensure that each piece out of our moulds looks identical, hangs perfectly balanced, and maintains its golden lustre for seasons."
— Manish Vasoya, Founder & OwnerCore Technical & Operational Responsibilities
Manish Vasoya remains actively hands-on across every critical engineering and aesthetic touchpoint at VM Imitation:
